For eCommerce brands doing $40K+/month who know their email should be doing more. Book Your Call

Your Flows Are Leaking Revenue Every Single Day. We Find The Leaks, Rebuild Your Flows, And Guarantee The Result In 30 Business Days.

All 10 core flows, rebuilt from scratch with a guaranteed 20% lift in flow revenue. If we miss, you get every cent back, plus $500 for wasting your time.

Watch Before You Book

[PULL-QUOTE — best line from Ben’s VSL script goes here]

Ben Owen — Founder, Konsu REC ● 0:00
Book Your Call

To Add An Extra 20%+ To Your Flows

Let’s talk. You’ll know within 15 minutes whether this is right for you. No obligation, just real value.

Trusted Partners

I’ve been in marketing for over a decade. And I see the same problem everywhere.

Five years writing copy, three years running email for eCommerce brands at every level. From $40K a month to brands doing $60M a year.

All the budget, all the energy, all the focus goes into acquisition. Google. Meta. TikTok. Getting strangers to the website, getting them to buy once. And then what?

Nothing. Or close to nothing.

Here’s what nobody in your ads agency is telling you: only 5 to 10% of your potential customers are ready to buy at any given moment. The rest are interested, considering, not ready yet. Without the right email infrastructure, you’re letting them walk out the door.

That’s not a traffic problem. That’s a retention problem. And it’s entirely preventable.

What I see when I look inside most accounts:

  • Two or three flows, set up once and never touched
  • Welcome sequences that read like a first draft
  • No post-purchase flow — the customer buys and hears nothing for weeks
  • No winback strategy — lapsed customers just disappear
  • Segmentation that barely scratches the surface

The brands doing this aren’t small — I’m talking $500K, $2M, $10M a year. It’s not hard to fix. It just takes the right system.

Warning

If your eCommerce store is doing $40K+ a month and email is generating less than 25 to 30% of your total revenue, you are leaving significant money on the table every single month.

The industry benchmark for a healthy email channel is 30 to 40% of total revenue. Most brands we speak to are running at half that. Sometimes less.

That gap is not a content problem. It’s an infrastructure problem.

The Results

5 months before. 1 month after.
The results are clear.

Before After
Klaviyo dashboard showing brand revenue over 5 months before working with Konsu: A$1,588,545.85 total revenue Klaviyo dashboard showing brand revenue after 1 month working with Konsu: A$371,852.85 total revenue, up 150%

Grew attributed revenue 211% in the first month.

Brand revenue over 5 months before working with Konsu, compared to 1 month after taking over the account. Drag the slider to compare.

The System

The Buyer Loop. The system behind every rebuild we do.

Most email strategies are just a list of things to send. The Buyer Loop is different — a behaviour-driven lifecycle framework built around one core insight: your customer’s relationship with your brand doesn’t end at the first purchase. It’s just beginning.

01

Build the identity

Make them feel like they belong to something — before any offer is made.

Before we ask a customer to buy again, we make sure they know exactly who your brand is for and why they’re part of it. Skip this and every email that follows lands cold.

02

Rebuild the buying state

Remind them why they bought in the first place.

The emotion that drove the first purchase fades fast. This stage is engineered to bring customers back into a receptive frame — without discounts, without desperation, without burning the list.

03

Close with an offer

Now you earn the repeat sale.

An offer only converts when it reaches someone who knows your brand and is ready to buy again. Skip steps one and two, and you’re asking for money before you’ve earned it.

This system is built into all 10 flows not just the welcome sequence.
Every touchpoint runs on The Buyer Loop.

Is This You?

This is for you if…

You’re doing $40K+ a month but email is an afterthought.

Your ads are working. Your product converts. But your email channel is generating less than 20% of revenue and you know it should be doing more. You’ve just never had the time or the right person to fix it.

You’ve got Klaviyo // Omnisend set up but it’s not doing what it’s supposed to.

The flows are there. Something’s running. But open rates are mediocre, click-through is low, and attributed revenue is nowhere near what you’ve heard it should be. You’re not sure if it’s the copy, the setup, the segmentation, or all three.

You’re scaling fast and need the backend to match.

Paid acquisition is working but your backend infrastructure hasn’t kept up. Every customer you acquire is worth significantly less than they should be because there’s no system converting them into repeat buyers. You need the retention engine built properly. Now, before scale exposes the gaps.

The Numbers

Konsu — The Receipts

Email Marketing, Itemised


RETURN PER $1 SPENT $36.00

Email marketing delivers an average $36 return for every $1 spent. — Litmus, 2024 State of Email Report

REPEAT CUSTOMER SPEND +67%

Repeat customers spend 67% more than first-time buyers. — Bain & Company

AVG. vs BEST-IN-CLASS 18% / 40%+

The average eCommerce brand generates 15–20% of revenue from email. Best-in-class brands generate 40%+. — Klaviyo Benchmark Report


THE GAP THAT’S WHAT WE BUILD

Thank you for shopping the numbers

David Ogilvy quote: I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

The Process

One call. Thirty business days. A complete retention system live inside your Klaviyo // Omnisend account.

01

Book Your Free Call

We get on a 15-minute call to make sure we’re the right fit for each other. We only take on brands we know we can get results for. If that’s you, we’ll map out exactly what we’re going to build and when.

02

Brand Discovery

Before we write a single word or build a single flow, we go deep on your brand — your voice, your customer, your product lifecycle, your objections, your competitors. Everything we need to make sure every email sounds like you wrote it, not an agency.

03

We Build Everything

All 10 core flows. 25 to 40 custom emails. Written, designed, and built inside your Klaviyo // Omnisend account. Your popup is rebuilt. Your segmentation framework is set up. Your campaign strategy is mapped. You don’t touch a thing. We handle it all.

04

Your System Goes Live

Flows are activated in a staggered sequence so there’s no disruption to revenue. By week 3 you’ll already be seeing movement in your numbers. By day 30 your complete retention system is live and running.

05

Full Handover

You own everything. We hand over your complete system with SOPs so your team knows exactly how to manage it going forward. And if we haven’t hit 20% growth in flow revenue within 30 business days of going live, every cent comes back to you. Plus $500.

Book Your Call

To Add An Extra 20%+ To Your Revenue

The Comparison

Why brands choose to work with Konsu

Working With Konsu
Your Agency / In-House
Investment structure

$5 to $5.5k AUD

One-time. Guaranteed results.

$3 to 10k USD

Per month. Indefinitely.

Depth of lifecycle expertise

★★★★★

★★★

Singular focus on retention marketing

Specialised in Email & SMS retention

Generalist focus across multiple channels

Channel coverage

Deep specialisation in Email & SMS

Broad coverage across many channels

Performance-based model

No lock-in contracts. Performance first

Retainer-based with lock-in contract or staff on wages

Proven lifecycle strategy

Full Buyer Loop lifecycle, triggered by behaviour

Ad-hoc campaigns, no strategic lifecycle design

Getting started

Structured discovery builds the right foundation

Already familiar with your day-to-day business

Advanced segmentation

Custom segments, preference data, intent-based targeting

Basic segmentation or over-segmentation

Reporting & optimisation

Bi-weekly and monthly reports, optimisation built in

Monthly or less frequent reports, minimal testing

What you get

A partner who thinks like a growth advisor

A service provider who only does what’s asked

The Offer

Here’s exactly what you get.

The Complete Klaviyo // Omnisend Flow Rebuild

$5,000 AUD

Paid in full, or split into two payments of $2,750.

1

10 core flows built from scratch

Welcome Series, Browse Abandonment, Site Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase, Cross-Sell/Upsell, Replenishment, Winback, Sunset. The complete retention ecosystem.

2

25 to 40 custom emails

Written, designed, built, and launched. Every word in your brand voice. Every design on-brand. Nothing templated.

3

Popup rebuild

Engineered to hit 5 to 10%+ view-to-subscriber conversion. Most brands are running at 1 to 2%. The difference compounds fast.

4

Review mining

We comb through your existing reviews for the exact words, phrases, and objections your customers already use — then build that language straight into your flows. Copy that sounds like your happiest customers wrote it, because it’s built from what they actually said.

5

Full brand discovery session

Before we write a word, we go deep on your voice, your audience, your product lifecycle, and your customer objections. The output sounds like your brand wrote it.

6

Week-by-week delivery roadmap

No black box. You know exactly what’s being built, when it goes live, and what we’re monitoring.

7

Full handover with SOPs

At the end of 30 business days, you own everything. Your team gets a complete playbook for ongoing management.

8

Bonus: Advanced segmentation

Custom segments built around intent, behaviour, and purchase history. The right message to the right person at the right time.

9

Bonus: 150+ email design templates

Your designer gets plug-and-play access to a library of proven layouts — pulled straight from campaigns that have already generated thousands of dollars in revenue for other clients.

10

Bonus: 80+ campaign email angles

A library of 80+ proven campaign angles, usable across any brand in any niche. Each one comes with a clear breakdown of when and why to use it, what its intended purpose is, and which segments it should be sent to — so you’re never starting from a blank page.

11

The 20% guarantee

If we don’t deliver a measurable 20% increase in flow revenue within 30 business days of going live, you get a full refund plus $500 for your time.

Total value: Everything your email channel should have been doing from day one.

Your investment: $5,000. Or $2,750 now, $2,750 on completion.

Ready To Take Action?

Book Your Call And Let’s Add 20%+ Revenue From Your Emails

Brands who fix this wish they’d done it sooner.

In Their Words

Don’t take our word for it. Take theirs.

Charty Relentless Education TikTok Mastery Guided Connect

Joanna O’Brien

Founder, Guided Connect

Andy Anderson

Co-Founder, Relentless Education

Andy Anderson

★★★★★

“Ben has been instrumental in helping us launch our marketing campaigns. His email marketing knowledge is second to none.”

Andy Anderson, Co-Founder
Relentless Education

Blake Holland

★★★★★

“Looking for fresh ideas and copy that will make you money. I’ve seen Ben’s work and it’s darn good. Plus he is a joy to work with.”

Blake Holland, 6 Figure
Freelance Copywriter

Straight From The Group Chat

Slack message: That said, copy is great! Well done
Slack message about redone post-purchase email, client reply: Love it, Ben, well done brother
Slack message praising copy and strategy
Slack message showing proactive SMS cost savings for a client, with reactions
Slack message: Love it. Comments made. One edit for you Ben to add short headlines on reviews. Cheers man
Slack message: Blessss goooo, brother, with fire emoji reactions

Questions

Things people ask before they book.

A 20% revenue increase sounds like a big claim. How confident are you in that?+

Confident enough to put our money where our mouth is. If we don’t deliver a measurable 20% rise in revenue from your flows within the 30 business days, you get a full refund plus $500 for your trouble. We don’t make guarantees we can’t back. We’ve rebuilt flows for brands from zero revenue all the way to $60M+ per year, and we know exactly what moves the needle. The guarantee isn’t a marketing trick. It’s our commitment that we only work with brands we know we can get results for.

What exactly happens over the 30 business days? I’ve been burned by agencies who disappear after the kickoff call.+

From day one, you’ll have a clear week-by-week roadmap of everything we’re building and when. There’s no black box, no “trust the process.” You’ll know what flows are being built in which week, when they go live, and what we’re monitoring. By week 3, you’ll already be seeing measurable movement in your numbers. This isn’t a project that gets handed back to you 6 weeks later with fingers crossed. It’s a transparent build with checkpoints throughout.

We’re doing $50k+ a month. Won’t rebuilding our flows disrupt revenue while things are live?+

No, and this is a critical distinction. Your existing flows stay live throughout the entire build. We don’t touch what’s running until the new version is fully built, tested across devices, and ready to go. Flows are activated in a staggered sequence, not switched all at once. The transition is seamless. You won’t experience a single day where your automated revenue stops.

10 flows in 30 business days — is that actually possible without cutting corners?+

Yes, and it’s exactly what we’ve built our entire process around. The 10 core flows we build include your Welcome, Browse Abandonment, Site Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase, Cross-Sell/Upsell, Replenishment, Winback, and Sunset flows. The complete retention ecosystem. We’ve done this repeatedly for brands across every stage of growth. The process is refined, not rushed. Every flow is built to work as part of a system, not as a standalone email.

We already have someone managing our email in-house. Does this replace them?+

Not at all. If you have someone managing campaigns, they keep doing exactly that. We come in to build the infrastructure, the flows that run 24/7 in the background generating revenue without anyone having to manually press send. Think of it like bringing in a specialist to build the engine while your driver stays behind the wheel. At the end of the 30 days, we do a full handover with SOPs so your email marketer owns and understands everything we’ve built. We make your team better, not redundant.

How do you make this specific to our brand? I don’t want emails that sound like they could be for anyone.+

We specialise in one thing: retention marketing. Not ads, not social, not SEO. That focused expertise means every framework we use is refined specifically for eCommerce email. Before we write a single word, we go through a full brand discovery covering your voice, your audience, your USPs, your product lifecycle, and your customer objections. The flows are built around your specific customer journey, not copied from a template library. The result reads as your brand wrote it, not like an agency did.

What if our niche is unusual or you haven’t worked in our category before?+

The principles that drive retention — recovering abandoners, re-engaging lapsed customers, increasing purchase frequency, extending lifetime value — work across every eCommerce vertical. We’ve applied them to brands starting from zero and brands doing $60M+ per year across a wide range of categories. What changes between niches isn’t the strategy; it’s how it’s tailored to your specific customer’s objections, buying behaviour, and product cycle. That’s exactly what our discovery process extracts before we build anything.

When will we actually start seeing results? We’ve been told ‘give it 3 months’ before.+

You’ll start seeing measurable results by week 3, not month 3. The flows are built to activate progressively throughout the 30 business days, meaning revenue impact starts before the project is even complete. And because the entire engagement is backed by our 20% revenue guarantee, you’re not taking a 3-month gamble. You’re getting a defined outcome with a defined timeline. If we don’t hit it, you get your money back and $500 on top of it.

Do you offer ongoing retainer work once the flows are built?+

Yes. Once your 10-flow system is live and hitting its numbers, there’s an opportunity to continue working together on an ongoing basis. That covers campaign strategy, monthly optimisation, list management, and keeping your retention engine performing at its peak as your brand scales. It’s not something we push on the call. The focus is always on getting the foundation right first. But if it’s something you want to explore, we can talk through what that looks like.

Your competitors are already doing this. The question is how much longer you let the gap widen.

Every month your flows aren’t performing at their potential is another month of revenue that doesn’t come back. Email is not a set-it-and-forget-it channel. It’s the highest-margin, most controllable revenue source in your business. If the infrastructure is right.

Book Your Call

To Add An Extra 20%+ To Your Flows

Let’s talk. You’ll know within 15 minutes whether this is right for you.