Trusted Partners
For eCommerce brands doing $40K+/month who know their email should be doing more. Book Your Call
All 10 core flows, rebuilt from scratch with a guaranteed 20% lift in flow revenue. If we miss, you get every cent back, plus $500 for wasting your time.
“[PULL-QUOTE — best line from Ben’s VSL script goes here]”
To Add An Extra 20%+ To Your Flows
Let’s talk. You’ll know within 15 minutes whether this is right for you. No obligation, just real value.
Trusted Partners
Five years writing copy, three years running email for eCommerce brands at every level. From $40K a month to brands doing $60M a year.
All the budget, all the energy, all the focus goes into acquisition. Google. Meta. TikTok. Getting strangers to the website, getting them to buy once. And then what?
Nothing. Or close to nothing.
Here’s what nobody in your ads agency is telling you: only 5 to 10% of your potential customers are ready to buy at any given moment. The rest are interested, considering, not ready yet. Without the right email infrastructure, you’re letting them walk out the door.
That’s not a traffic problem. That’s a retention problem. And it’s entirely preventable.
What I see when I look inside most accounts:
The brands doing this aren’t small — I’m talking $500K, $2M, $10M a year. It’s not hard to fix. It just takes the right system.
⚠ Warning
The industry benchmark for a healthy email channel is 30 to 40% of total revenue. Most brands we speak to are running at half that. Sometimes less.
That gap is not a content problem. It’s an infrastructure problem.
The System
Most email strategies are just a list of things to send. The Buyer Loop is different — a behaviour-driven lifecycle framework built around one core insight: your customer’s relationship with your brand doesn’t end at the first purchase. It’s just beginning.
Make them feel like they belong to something — before any offer is made.
Before we ask a customer to buy again, we make sure they know exactly who your brand is for and why they’re part of it. Skip this and every email that follows lands cold.
Remind them why they bought in the first place.
The emotion that drove the first purchase fades fast. This stage is engineered to bring customers back into a receptive frame — without discounts, without desperation, without burning the list.
Now you earn the repeat sale.
An offer only converts when it reaches someone who knows your brand and is ready to buy again. Skip steps one and two, and you’re asking for money before you’ve earned it.
This system is built into all 10 flows not just the welcome sequence.
Every touchpoint runs on The Buyer Loop.
Is This You?
Your ads are working. Your product converts. But your email channel is generating less than 20% of revenue and you know it should be doing more. You’ve just never had the time or the right person to fix it.
The flows are there. Something’s running. But open rates are mediocre, click-through is low, and attributed revenue is nowhere near what you’ve heard it should be. You’re not sure if it’s the copy, the setup, the segmentation, or all three.
Paid acquisition is working but your backend infrastructure hasn’t kept up. Every customer you acquire is worth significantly less than they should be because there’s no system converting them into repeat buyers. You need the retention engine built properly. Now, before scale exposes the gaps.
The Numbers
Konsu — The Receipts
Email Marketing, Itemized
Email marketing delivers an average $36 return for every $1 spent. — Litmus, 2024 State of Email Report
Repeat customers spend 67% more than first-time buyers. — Bain & Company
The average eCommerce brand generates 15–20% of revenue from email. Best-in-class brands generate 40%+. — Klaviyo Benchmark Report
Thank you for shopping the numbers
